55″ The Serif 4K Smart TV

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• Serif Design by Bouroullec

• Ambient Mode+

• 100% Colour Volume with Quantum Dot

• Simple Connectivity

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Make a statement in your home with character, inspiration and design. The stylish Serif TV, designed by the Bouroullec brothers, is powered by Samsung QLED technology, producing over a billion shades of colour for immersive TV viewing. In Ambient Mode, your Serif can display art or photos, including two exclusive designs by the Bouroullec brothers. Offering simple connectivity, you can easily integrate your Serif TV into your existing home systems.