50″ BRAVIA XR50X90J 4K HDR LED
X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™.*
*As of 11/18/20, Cognitive Processor XR cross-analyzes multiple picture elements combined with focal points; recreating human perspective. Verified by Strategy Analytics.