43” The Frame QLED 4K Art Mode Vision AI Smart TV (2025)

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It’s your art gallery on TV, designed to look like a real picture frame. When The Frame is off, discover a diverse range of curated artworks from world-renowned galleries. When it’s on,
enjoy lifelike QLED picture quality with Samsung Vision AI.

MODERN FRAME DESIGN
DESIGNED TO LOOK LIKE A SLIM PICTURE FRAME
The Frame transforms into art when you’re not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.
* Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.

ART MODE
TV WHEN IT’S ON, ART WHEN IT’S OFF
When The Frame is off, discover a diverse range of curated artworks from world-renowned galleries, with over 240 free art pieces available annually.
*The time when the 20 artworks are changed every month may differ across regions, and the number of free artworks provided can be subject to change without prior notice.

ARTFUL PICTURE QUALITY WITH QLED
STUNNING QLED PICTURE QUALITY AND GALLERY-WORTHY ART IN ONE
Enjoy lifelike QLED picture quality when TV is on, appreciate gallery- quality art picture when it’s off.
*Based on testing standards set by UL. I.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

SAMSUNG VISION AI
SAMSUNG VISION AI IS HERE
The next big thing in television Samsung Vision AI is here. Measured from the rear end of the TV, the gap may differ based on the installation and wall type.
* One Invisible Connection : 43-85”. One Connection (grey) : 32”.

Refresh Rate120 Hz (Up to 144 Hz)